What is Eye Tracking?

Eye Tracking - a technology which allows to measure and analyze eye movements.

The process of Eye Tracking involves the use of sensors, cameras or software which tracks the position and movement of the eyes. The data collected from these devices can be used to determine where someone is looking at any given moment in time.

This technology has many applications such as improving usability for websites and mobile apps, understanding consumer behavior during shopping, diagnosing visual impairments and aiding in scientific research.