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What is F-shaped pattern?

F-shaped pattern - a term used to describe the way users read content on a webpage, where they scan horizontally across the top of the page, then move down and scan again in an F-shape. This pattern has been observed in eye-tracking studies and can influence how content is designed and presented on a website.

The F-shaped pattern was first identified over a decade ago, but its relevance remains today as it affects how users interact with digital content. By understanding this pattern, website designers can optimize their layout to ensure that important information is placed where users are most likely to see it.

Design elements such as headings, subheadings, bullet points, and images can all be strategically placed within the F-shaped area to draw users' attention and improve engagement with the content.