What is Facebook Pixel?
Facebook Pixel - a tool that allows you to track customer behavior on a website after they have clicked on a Facebook ad. By placing a small piece of code on your website, businesses can utilize the power of this amazing tool to help generate leads and increase conversions.
This powerful tool has revolutionized the way online advertising works. It provides businesses with invaluable insight into how their customers interact with their website, what pages they visit, and ultimately helps businesses optimize their marketing campaigns for better results.
With Facebook Pixel, marketers can now build custom audiences based on specific actions taken by visitors to their website. This means that businesses can deliver highly targeted ads to individuals who have already shown an interest in their products or services. The result? Higher conversion rates and greater ROI from your advertising spend.