What is First-party data?

First-party data refers to information collected directly by a company or organization from their customers or website visitors. This data can include demographic information, purchase history, and website behavior. By collecting this type of data, companies can improve their marketing strategies and offer more personalized experiences for their customers.

The use of first-party data has become increasingly important in today's digital landscape as companies compete to provide the most relevant content and advertising for their audiences. Rather than relying solely on third-party cookies or purchasing data from other sources, first-party data allows companies to have direct control over the accuracy and relevancy of the information they collect.

Overall, first-party data provides a valuable opportunity for companies to better understand their customers and create more targeted marketing campaigns that drive results.