What is Funnel?

Funnel refers to a marketing concept that describes the customer journey from awareness to purchase. It is a way of visualizing the steps taken by potential customers before they make a purchase decision. The funnel metaphor highlights the fact that many people may be interested in a product or service at the top of the funnel, but only a few will actually convert into paying customers at the bottom.

The funnel consists of several stages, including awareness, interest, consideration, and conversion. At each stage, potential customers are engaged with different types of content designed to move them further down the funnel towards making a purchase.

In order to create an effective funnel, businesses must understand their target audience and tailor their content accordingly. By creating targeted content for each stage of the funnel, businesses can increase engagement and ultimately drive more sales.