What is Gated Content?

Gated Content - An Introduction: Gated content is a marketing technique that involves restricting access to certain online content, such as articles, whitepapers or videos. This restriction can take many forms, but the most common way is by requiring visitors to provide some information about themselves before being granted access.

This information can include anything from an email address to in-depth demographic data. By collecting this data and using it for lead generation, businesses can create targeted marketing campaigns and increase their chances of converting website visitors into paying customers.

The practice of gating content has become increasingly popular among businesses looking for new ways to generate leads in today's digital age.