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What is Geo-Fencing?

Geo-fencing is a location-based technology that allows businesses to create virtual boundaries around a physical location. This technology uses GPS, RFID, Wi-Fi or cellular data to trigger an action when a device enters or exits the defined area.

The use of geo-fencing has become increasingly popular in recent years due to its effectiveness in targeting specific audiences with relevant content. By creating these virtual boundaries, businesses can deliver personalized messages and offers to customers who are within the defined area.

Overall, geo-fencing has revolutionized the way businesses interact with their customers by providing them with real-time information about their location and behavior.