What is Goals (in Analytics)?

Goals (in Analytics) - a term used in web analytics to describe a specific action that you want visitors to take on your website. This could be anything from making a purchase, filling out a form, or even just spending a certain amount of time on your site.

By setting up goals in your website analytics tool, you can track these actions and gain valuable insights into how users interact with your site. With this information, you can make data-driven decisions to optimize your website for better performance and higher conversions.

If you're not tracking goals in your analytics, you're missing out on key information that could help improve the overall success of your online presence.