What is Google Analytics?

Google Analytics - a free web analytics service offered by Google that tracks and reports website traffic.

By adding a small piece of code to your website, you can access valuable insights into who visits your site, what they do while there, and how long they stay. This data can help you make informed decisions about improving the user experience for your visitors, increasing conversions and ultimately growing your business.

If you've ever wondered what brings people to your site or how effective your marketing efforts are in attracting new visitors, then Google Analytics is the tool for you. With detailed information on visitor behavior patterns like page views and bounce rates alongside audience demographics like age and location, this powerful platform puts all the data you need right at your fingertips.