What is Google Tag Manager?
Google Tag Manager - A powerful tool that allows website owners to manage and track various marketing and analytical tags on their website without the need for technical expertise. It simplifies the process of implementing tracking codes, which can be a tedious task, by providing an easy-to-use platform for managing different tags.
The main purpose of Google Tag Manager is to streamline tag management to improve website performance. It has become an essential tool for digital marketers who want to track user behavior on their websites more effectively, as well as measure the effectiveness of different marketing campaigns.
In addition, using Google Tag Manager eliminates the need for multiple tracking codes on your site, making it faster and more efficient. With GTM, you have complete control over what data gets collected from your site visitors and how it's used.