What is Granular Targeting?
Granular targeting refers to the process of narrowing down your target audience to a specific group of people who are most likely to be interested in your product or service. This is done by using various data points such as demographics, interests, behaviors, and location.
In today's digital age, businesses have access to more data than ever before. This has made granular targeting an essential part of any successful marketing campaign. By targeting specific groups of people with tailored messages, businesses can improve their conversion rates and get a better return on investment.
However, granular targeting is not just about reaching the right people – it's also about avoiding the wrong ones. By excluding certain groups from your campaigns, you can avoid wasting money on clicks that are unlikely to convert into sales.