What is Growth Marketing?
Growth marketing is a strategy that focuses on utilizing the most effective channels to acquire and retain customers, while optimizing those channels over time. The goal is to achieve rapid and sustainable growth for a business.
Unlike traditional marketing, which tends to be more focused on brand awareness and long-term goals, growth marketing prioritizes experimentation, agility, and data-driven decision making. It involves constant testing and iteration in order to find the most effective ways of driving customer acquisition and retention.
In essence, growth marketing is about achieving exponential business growth by finding creative ways to generate new leads, convert them into customers, and then keep them engaged with your brand.