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What is Guerrilla Marketing?

Guerrilla Marketing- an innovative and unconventional marketing strategy that aims to promote products or services by using unique and unexpected tactics. This approach is all about thinking outside the box, creating buzz, and reaching out to potential customers in unconventional ways.

In essence, guerrilla marketing means doing more with less. It's about finding creative solutions that don't require a huge budget but can still capture people's attention and make a lasting impression. This type of marketing is ideal for small businesses looking to compete with larger rivals on a limited budget.

A successful guerrilla marketing campaign can take many forms: it could involve staging a flash mob, hosting pop-up events, street art installations or even something as simple as dressing up in costumes to advertise your product on the streets. The aim of guerrilla marketing is always the same - to create an unforgettable experience that gets people talking about your brand.