Digital Marketing Company


What is Heatmap?

Heatmap can be defined as a data visualization tool that displays the intensity of data with colors. The idea of using color to display data intensity has been around for centuries, with early examples found in statistical graphics.

A heatmap uses varying shades of color to represent different values, making it an excellent tool for identifying patterns and trends in large datasets. This powerful analytical tool is gaining widespread use across industries today.

In web technologies, a heatmap is commonly used to visualize how website visitors interact with different pages. It allows website owners to see where users are clicking, scrolling, and spending time on their site.