What is Hotjar?
Hotjar - a powerful tool that helps website owners to understand how visitors interact with their sites. It provides them with valuable insights, allowing them to make data-driven decisions and improve their online presence. With Hotjar, website owners can see how users navigate their site, where they click, what they read, and much more.
Hotjar combines various tools such as heatmaps, visitor recordings, form analysis, feedback polls and surveys and user testing into one platform. This makes it easy for website owners to track the behavior of their visitors throughout the customer journey from start to finish.
In addition to being a valuable tool for website improvement and optimization, Hotjar offers businesses the opportunity to gain deeper insights into their audience personas. By understanding how different segments of users interact with a site it becomes easier for business owners to tailor experiences according to visitor needs.