What is Hreflang?
Hreflang- a term you may have heard if you've ever dealt with website internationalization. Essentially, hreflang is an HTML attribute that tells search engines which language and geographical audience your website targets. It's essential for global businesses or brands seeking to attract non-native English speaking audiences. If not implemented correctly, it can lead to confusion and poor user experience. In this article, we'll discuss how hreflang works and why it's crucial to get it right.