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What is Hummingbird?

Hummingbird - A term used to describe a search algorithm that considers the intent of the user's query instead of just matching keywords. This revolutionary update was introduced by Google in 2013 and it completely changed the way search results are displayed. Prior to this update, webmasters could rely on keyword-rich content and backlinks to rank higher in search engines. However, with Hummingbird, Google prioritizes high-quality content that provides value to users. This means that websites now have to focus more on creating informative articles rather than stuffing them with irrelevant keywords.

The Hummingbird algorithm is designed to understand natural language queries better. It uses semantic search techniques to interpret the meaning behind a query and provide relevant results based on context rather than just matching specific keywords. With this new approach, users can now ask more complex questions and still get accurate answers from Google.