Digital Marketing Company


What is Hype Cycle?

Hype Cycle - a term used to describe the cycle that new technologies go through, from their introduction to mainstream adoption.

In today's fast-paced world, technology evolves at an astonishing rate. The development of new technologies can be exciting, but also overwhelming. It can be difficult to know which technologies will thrive and which will fade away. That's where the concept of Hype Cycle comes in.

The Hype Cycle helps us understand the journey that emerging technologies go through before they are widely adopted. This cycle consists of five stages: the Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity.