What is iAB (Interactive Advertising Bureau)?

iAB (Interactive Advertising Bureau) - a trade association for the online advertising industry. It was founded in 1996 to standardize the display advertising market and has since expanded its focus to include mobile, video, social media, native advertising, and other forms of digital marketing.

The iAB sets standards and guidelines for digital ads that are used by advertisers, publishers, agencies, and technology providers. They also provide research and education on industry trends and best practices.

In addition to their work in creating standards for digital advertising formats such as banner ads or interstitials, the iAB provides a framework for measuring ad performance with metrics like viewability or engagement rates. They also help develop industry-wide initiatives that promote transparency in data collection practices.