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What is Image Optimization?

Image Optimization refers to the process of reducing the file size of an image without compromising its quality. It plays a crucial role in enhancing website performance, user experience and search engine optimization.

In today's digital era, where web technologies are constantly evolving, images have become an integral part of any online presence. However, they also account for significant data usage and can slow down website loading times if not optimized correctly.

Hence, optimizing images has become a necessity for businesses looking to improve their website's speed and overall performance. This involves compressing images without losing visual appeal or resolution.