What is Impression Share?
Impression Share - the percentage of times an ad appears compared to how many times it could have appeared. This metric helps advertisers understand the potential reach of their ad campaigns and identify areas for improvement.
Impression share measures the effectiveness of your advertising efforts by showing you how often your ads are appearing in searches relevant to your business. High impression share means that you’re reaching a large portion of your target audience, while low impression share indicates there’s room for improvement in your campaign strategy.
To improve impression share, consider increasing your bids on keywords with lower than average impressions or refining your ad targeting settings. By optimizing these factors, you can increase the visibility and effectiveness of your ads.