What is Impression?

Impression - A single view or display of an online advertisement to a user. It is the number of times an ad is displayed, whether it was clicked on or not.

In today's digital age, impressions have become increasingly important for companies looking to expand their online presence. By tracking the number of impressions an ad receives, marketers can gauge the effectiveness of their campaigns and adjust accordingly.

However, impression doesn't just apply to online advertising. In everyday life, we make impressions on people with our words and actions. These impressions can influence how others perceive us and affect our relationships with them.