What is In-app Advertising?

In-app advertising - a marketing strategy that involves displaying promotional content within mobile applications. It has become increasingly popular as more and more people are using their smartphones for daily activities like social media, shopping, entertainment, and gaming. In fact, it is estimated that in-app advertising will account for over 60% of mobile ad spend by 2023.

Unlike traditional forms of advertising such as television or print ads, in-app advertising allows marketers to target users with personalized content based on their interests, demographics, location and behavior patterns. This means that advertisers can create highly targeted campaigns which result in better engagement rates and ultimately drive conversions.

In addition to its targeting capabilities, in-app advertising also provides a seamless user experience as the ads are integrated within the app's interface. They can be presented as banners or interstitials (full-screen ads) between levels during gameplay or video content during streaming apps. Users have the option to interact with the ad by clicking on it or dismiss it by tapping on the close button.