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Keyword Selection: Choosing the right keywords is crucial for ensuring that ads appear in relevant contexts. Selecting inappropriate or irrelevant keywords can result in poor performance and wasted ad spend.
User Experience: In-text ads should be seamlessly integrated into the content and not disrupt the user experience. If poorly implemented, in-text advertising can be seen as intrusive and negatively impact a website's reputation.

What is In-text Advertising?

In-text Advertising - a type of online advertising where specific keywords within the content of a webpage are linked to related ads. When users hover over or click on these links, they are directed to an advertisement related to that keyword.

This form of advertising has been growing in popularity due to its unobtrusive nature and ability to reach consumers while they are engaged with content. In-text advertising can also be more effective than traditional banner ads since it offers relevant information at the moment when users are actively searching for it.

However, some critics argue that this form of advertising can be disruptive to the user experience if not implemented properly. It's important for advertisers to carefully select keywords and ensure that the ads being displayed are relevant and valuable to the user.