What is Inbound Marketing?
Inbound Marketing - a marketing strategy that focuses on attracting customers by creating valuable content and experiences tailored to them. It involves using tactics such as SEO, content marketing, social media, and email campaigns to attract potential customers to your website or business.
This approach differs from traditional outbound marketing techniques like cold calling, direct mail, and advertising because it doesn't interrupt the customer's experience. Instead, inbound marketing seeks to provide helpful information that solves problems for the customer and builds trust over time.
The goal of inbound marketing is not just to generate leads but also to create lasting relationships with customers who will become advocates for your brand. By providing value at every stage of the customer journey, businesses can attract new customers while retaining existing ones.