What is Instagram Ads?

Instagram Ads - a form of digital advertising on the popular social media platform, Instagram. It allows businesses to promote their products or services to a wider audience by creating targeted ads that appear in users' feeds and Stories.

In today's age, where millions of users are active on Instagram every day, it's no wonder that businesses have turned to this platform to reach potential customers. With Instagram Ads, companies can set specific goals for their ads such as increasing brand awareness, driving traffic to their website, or generating sales.

Using various targeting options such as demographics, interests and behaviours, businesses can tailor their ads to the audiences they want to reach. By doing so, they can effectively get their message in front of people who are most likely to be interested in what they have to offer.