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What is Interlinking?

Interlinking - a practice of linking pages within a website to each other. It's an essential aspect of on-page SEO since it helps search engines navigate your site and understand its structure.

The primary purpose of interlinking is to provide users with easy access to relevant content across the site, which can increase user engagement and improve the overall user experience.

In addition, interlinking can also distribute link equity throughout the site, which can boost page authority and rankings in search results.