What is IP Targeting?

IP targeting refers to the practice of delivering online advertisements specifically to individuals based on their internet protocol (IP) address. Every device that connects to the internet has a unique IP address, which can be traced back to specific locations and demographics.

This method of advertising allows businesses to target their ideal customers with greater accuracy, as they can use data about the user's location, interests, and browsing history to tailor ads more effectively. By serving personalized content directly to users in this way, companies are able to drive higher engagement rates and increase conversions.

Overall, IP targeting is an effective marketing strategy for those looking to expand their reach and connect with potential customers on a deeper level.