What is iTunes Connect?

iTunes Connect is an online platform developed by Apple Inc. to help content providers manage their digital content on the App Store, Apple Music, iBooks Store, and the iTunes Store. It allows developers and publishers to upload and manage their apps, music, movies, TV shows, books, and other digital media for distribution.

With iTunes Connect, users can create and manage metadata (such as descriptions and keywords) for their content listings. They can also track sales data in real-time and view financial reports detailing payments earned from their products. Additionally, iTunes Connect offers tools for managing user reviews and responding to customer feedback.

Overall, iTunes Connect simplifies the process of selling digital content on Apple's marketplaces through a simple web-based interface that provides an extensive range of features designed to maximize profit.