What is Journey Mapping?
Journey mapping – a process of visualizing and understanding the steps taken by customers to achieve their goals. This technique allows businesses to identify pain points, improve customer experience, and drive growth.
The journey map represents the entire customer journey from start to finish. It provides insight into the customer's perspective, including their thoughts, feelings, and actions at each stage of the journey. The goal is to create a comprehensive view that incorporates all touchpoints with your brand, whether it be online or offline.
To create an effective journey map, you need to understand your target audience and their needs. You also need data on how customers interact with your brand across various channels such as social media platforms or mobile apps. By using this information, you can develop a more accurate picture of what motivates your customers and how they make decisions.