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Simplicity: Unlike some other formats used for structured data markup (such as RDFa), JSON-LD syntax is relatively simple and easy to learn.
Flexibility: Because it's based on JavaScript Object Notation (JSON), developers who are familiar with this language should find working with JSON-LD quick and intuitive.
Ease of integration: Because many contemporary web technologies support or outright require JSON-LD, it's often a practical choice for developers who want to add structured data markup to their projects.

What is JSON-LD?

JSON-LD stands for JavaScript Object Notation for Linked Data.

JSON-LD is a way to encode data on the web that allows machines to understand what the data represents. It presents structured data in a standardized format, which can be easily interpreted by search engines and other applications. JSON-LD is one of several methods used to make content more accessible and discoverable on the web.

In addition to being machine-readable, JSON-LD also provides benefits such as improved search engine optimization (SEO) and greater interoperability between different systems. By using common standards, developers can ensure that their applications are compatible with a wide range of platforms and devices.