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What is Keyword Match Types?

Keyword Match Types - Keyword match types are parameters that a search engine uses to determine how closely the keywords in your ad need to match a user’s search query before showing your ad. This feature allows you to have more control over when and where your ads appear on search engines.

There are three keyword match types: broad, phrase, and exact. Each has its unique features, and understanding them can help you create better campaigns for successful advertising.

Broad match type displays ads for searches with variations of the main keyword such as synonyms or related terms that might be relevant to what people want from your services or products. Phrase match type shows ads when someone searches for an exact phrase only. Finally, Exact match will trigger the ad only if someone enters exactly the same word as a specific keyword you choose.