What is Keyword Research?

Keyword Research - the process of analyzing and selecting the best keywords for a website, that have the highest potential to drive traffic from search engines. It involves understanding what users are searching for in search engines and figuring out how to rank higher for those searches.

Having a well-planned keyword strategy can help businesses of all sizes to reach their target audience and increase visibility in search results. By identifying the right keywords, businesses can optimize their content and improve their chances of ranking higher on SERPs (Search Engine Results Pages).

To conduct effective keyword research, it's important to use various tools such as Google Keyword Planner, SEMrush, Ahrefs and others, that can provide valuable insights into user behavior patterns and trending topics related to specific industries or niches.