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What is Keyword Stuffing?

Keyword Stuffing- a term that has been around for years and has always been a controversial topic in the world of SEO. In simple words, it refers to the practice of using too many keywords on a webpage with the aim of manipulating search engine rankings. However, this technique is now considered as an outdated and black hat practice that can harm your website's ranking instead of boosting it.

The idea behind keyword stuffing was to trick search engines into thinking that a particular website or webpage is relevant to certain keywords or search terms by repeating them multiple times within the content, Meta tags, and other areas on the page. This resulted in low-quality content that didn't provide any value to users and was solely created for search engines.

In today's digital era where user experience matters more than anything else, keyword stuffing has become obsolete. Search engines are now much smarter and can easily identify such practices which can result in penalties like getting de-indexed from search results or even getting banned altogether.