What is Klout Score?
Klout Score - A social media metric that measures a user's influence across their social network. This metric is based on various factors, including the number of followers, retweets, shares, and likes.
The Klout Score has become increasingly popular over the years as businesses strive to understand their target audience and connect with influencers. By measuring a person's online influence, brands can identify potential ambassadors for their product or service.
Some critics argue that the Klout Score is an inaccurate measure of someone's true influence since it only captures data from select social networks such as Twitter and Facebook. However, there is no denying its widespread use in today's digital age.