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What is Link Equity?

Link Equity - the value or authority passed from one page to another through links. It is a crucial factor in determining a website's search engine ranking. When a high-quality website links to your site, it passes on some of its link equity, which improves your site's authority and visibility.

Link equity can be increased by creating high-quality content that other websites want to link to. The more links you have pointing to your site, the more link equity you will have, and the higher your site will rank in search engine results pages (SERPs).

However, not all links are created equal. Links from authoritative sites with relevant content carry more weight than links from low-quality sites or unrelated sources.