What is Local SEO?
Local SEO refers to the process of optimizing online content and business listings for a specific geographic area. Essentially, it's a way for businesses with physical locations to boost their visibility in local search results on search engines like Google.
With local SEO, companies can increase their chances of appearing at the top of relevant search engine results pages when people look up things like "coffee shops near me" or "Italian restaurants in downtown." By focusing on a specific location, businesses can attract more relevant traffic to their website and ultimately improve their bottom line.
There are several key factors that go into an effective local SEO strategy. One critical element is ensuring that your business information - including name, address, phone number, and hours - is consistent across all online directories and platforms.