What is Marketing funnel?

Marketing funnel refers to a customer-focused marketing model that maps out the journey of a potential customer towards purchasing a product or service. The funnel metaphor represents the gradual narrowing down of potential customers as they move through different stages, starting from awareness and ending with conversion.

The first stage in the marketing funnel is awareness, where potential customers become familiar with your brand and products/services. This can be achieved through various channels such as social media, email marketing, content marketing, etc. At this stage, it's important to create engaging content that captures their attention and generates interest.

The second stage is consideration, where potential customers evaluate your products/services against competitors. It's important to provide them with detailed information about your offerings, showcase your unique selling proposition (USP) and address any concerns they may have. This can be done through webinars, case studies, demos or free trials.