What is Media buying?

Media buying refers to the process of purchasing advertising space, time or impressions from digital publishers for promoting a product, service or brand. It involves research, negotiation and strategic planning to reach specific target audiences effectively.

The primary goal of media buying is to optimize ad campaigns through finding the right placement, targeting criteria and pricing strategy that can enhance ad performance while reducing costs. By leveraging data analysis and market trends, media buyers can ensure that marketers reach their intended audience with compelling content via various channels such as social media advertising, display ads or video ads.

In short, media buying plays an important role in creating successful digital marketing campaigns by helping businesses to maximize their ROI through effective utilization of available resources.