What is Media kit?

Media kit – a set of promotional materials that describes, explains or promotes a particular product, service or business to potential partners, advertisers or customers. It usually contains various data and assets such as statistics, photos and contact details.

In the media industry, media kit can be a comprehensive guide to all available advertising opportunities on a certain platform or in specific publication. It often includes information about audience demographics, ad formats and pricing.

A successful media kit should be informative yet visually appealing. Its content must be accurate and up-to-date as it represents the company's image towards its stakeholders.