What is Micro-influencers?
Micro-influencers are individuals who have a small but highly engaged social media following, typically ranging from 1,000 to 100,000 followers. They are considered experts in their niche and have built a community of loyal followers through their authentic content and engagement.
The rise of micro-influencers has paved the way for brands to connect with their target audience on a more personal level. With higher engagement rates and lower costs compared to macro-influencers or celebrities, micro-influencer marketing has become an effective strategy for businesses of all sizes.
In today's digital landscape, where consumers value authenticity over celebrity endorsements, partnering with micro-influencers can help brands build trust and establish credibility among their audience.