What is Microsite?
Microsite - a term used in web technologies, refers to a small website that is separate from a brand's main website. It is designed to provide specific information about a particular product or service. Microsites are usually created for marketing purposes and can be interactive, engaging, and visually appealing.
A microsite allows brands to showcase their products or services in an innovative way that captures the attention of potential customers. It offers a unique experience that cannot be found on the main website, providing visitors with more targeted content and personalized experiences.
One of the primary benefits of using microsites is that they allow companies to focus on specific aspects of their business without cluttering their main website with unnecessary information. By creating dedicated microsites for different products or services, brands can ensure that visitors find exactly what they are looking for quickly and easily.