What is Mobile marketing?

Mobile marketing is a digital strategy that aims to reach target audiences on their mobile devices. With the increasing use of smartphones and tablets, it has become an essential part of any comprehensive marketing plan. Mobile marketing enables businesses to interact with customers through various forms such as SMS, social media, mobile apps, and more.

The usage statistics speak for themselves - over 5 billion people own a mobile device around the world, and this number continues to grow year by year. The convenience of having everything at your fingertips makes consumers check their phones dozens of times per day. This opens up endless possibilities for marketers to connect with potential customers in new ways.