What is Multivariate testing?

Multivariate testing is a statistical method used to analyze and optimize websites, landing pages, or mobile apps. It involves testing multiple variables simultaneously to determine which combination generates the highest conversion rates.

The process of multivariate testing starts with identifying the key elements on a webpage that can influence user behavior, such as headlines, images, call-to-action buttons, and page layout. Next, different variations of these elements are created and tested in various combinations using specialized software tools.

The results of multivariate testing provide valuable insights into user preferences and behavior patterns. By analyzing the data generated from these tests, website owners and marketers can make informed decisions about how to improve their online presence and increase conversions.