What is Native advertising?

Native advertising refers to a type of online advertising that matches the form and function of the platform on which it appears. In other words, native ads blend in seamlessly with the surrounding content, making them less intrusive than traditional banner ads.

The goal of native advertising is to create a more natural and engaging experience for users while still promoting a brand or product. Unlike display ads, which can be easily ignored or blocked by users, native ads are integrated into the user's browsing experience in a way that feels organic.

This form of advertising has become increasingly popular in recent years as marketers seek new ways to reach audiences in today's digital age. By blending in with the surrounding content, native ads are able to capture users' attention without disrupting their browsing experience.