What is Natural search?

Natural search refers to the process of finding information or results through organic means rather than paid advertisements. It involves using search engines like Google, Bing or Yahoo! to deliver relevant and useful content that matches a user's query. Unlike paid search results, natural search results are based on various factors such as relevance, quality of content, keywords, and website traffic/engagement.

In other words, natural search is all about optimizing websites and their content in order to rank higher in unpaid search engine listings for specific keywords or phrases. By improving your website's visibility in the natural (or "organic") search results through effective SEO techniques, you can gain more traffic without paying for it directly.

If done correctly, natural search optimization can lead to higher online conversions and increased brand recognition among target audiences who are looking for a particular product or service.