What is 2nd party data?

2nd party data refers to information that is collected by a partner company or organization, which can then be used for marketing and advertising purposes. Essentially, it is data that has been obtained through a mutually beneficial exchange between two businesses or organizations.

This type of data sharing allows companies to access valuable information about their target audience without having to collect it themselves. It also enables them to create more personalized marketing campaigns and improve the overall customer experience.

Overall, 2nd party data has become an increasingly important tool in today's competitive market, providing companies with unique insights into their customers' behavior and preferences.