What is Negative keywords?

Negative keywords are keywords that advertisers specify to exclude from their advertising campaigns. These keywords prevent ads from appearing in search results for terms related to the negative keyword, reducing irrelevant traffic and wasted ad spend.

By adding negative keywords to your campaigns, you can ensure your ads only appear when users search for relevant terms. Negative keywords help businesses achieve better targeting and improve their return on investment (ROI).

In short, negative keywords are a crucial tool for any business looking to optimize their ad campaigns and boost conversions while minimizing costs.