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What is Nofollow links?

Nofollow links - a tag attribute used in HTML markup to indicate that the search engine crawlers should not follow or pass any link equity to an external site. It was introduced by Google in 2005 with the aim of reducing spam content and decreasing the number of irrelevant websites on search engine result pages.

Since then, Nofollow has become a standard element of web technologies, but its usage is still somewhat confusing for many website owners and digital marketers. In this article, we will demystify what Nofollow links are, how they work and when you should use them.