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What is Non-branded keywords?

Non-branded keywords are search terms used by internet users that do not include any specific brand name. In other words, they are generic search queries entered into a search engine without any reference to a particular product or service.

This type of keyword is essential for businesses and marketers who want to reach new customers who are not yet familiar with their brand. By targeting non-branded keywords, they can attract potential customers who may be searching for products or services similar to what they offer but haven't heard of their brand yet.

For example, if you own a local bakery, some non-branded keywords you might target could be "best cupcakes near me" or "freshly baked bread." These phrases do not mention your business name specifically but still help potential customers find your website or online presence.